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What to Say in the Sales Copy if Your Home Has a Wart?

by 23. November 2009 05:03

When writing the sales copy to sell your home, you’re often faced with a dilemma. If there’s a perceived negative to buying your home… Say you live on a busy road…or your home needs

work…or it's short of a bedroom or toilet… There’s often a question of what to say in the copy.

Should you mention that perceived negative? Or is it better to not mention it at all.
The way to answer this question is to consider the viewpoint of the buyer.

If a prospective buyer uncovers a problem with your home that they had not anticipated…

It is virtually impossible for them to get past it.
The disappointment  factor is often too great.
If however, that buyer reads the sales copy, recognises that they there is a potential negative to the purchase of the property, but decides to have a look anyway…

They have already made significant inroads into by-passing that obstacle.
And so are much closer than the "surprised party" to signing on the dotted line.
Will putting you’re potential  negative up-front reduce the number of people who want to look at  your home or investment property?

Almost certainly.

But will it result in a better quality of buyer (one who’s more likely to make an offer).
Absolutely.

Remember this little rule next time you wish to sell a home with a “wart”.

- Neil Mattingley

Manager of Client Relationships, Altus Real Estate

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