I sold a property in Mengler Avenue Claremont after one Home Open this weekend. There were 25 groups through. It reminded me of the boom period of 2005 and 2006 when there was so much demand that we often sold a home before the first Home Open.
Now don’t get me wrong, I’m not saying we’re back to those times. What I am saying is there is definitely more activity than there was say 6-12 months ago…
Particularly if you do things right. So how do you do that?
Well, one of the first things to ensure is that your home is priced competitively. Look at what has sold, what people were prepared to pay for it…and then price accordingly.
Secondly, present your home at its optimum. We had Maddie Jungstead, our Interior Stylist meet with the people in Mengler Avenue. To a tee, the owners acted on her advice. And, as a result, the home presented beautifully.
The third piece of advice for selling in this stable market is to make sure you use professional photography. The guy we used on the Menglar Street property did a magnificent job. The photographs, which were taken at dusk were simply stunning and you couldn’t ask for a better advertisement.
Finally, make sure your sales copy matches the images. We were able to describe this home as “Designer Living”, a reflection of the quality of the photos…and that’s exactly what the property conveyed. In fact, if anything we probably underplayed the property a bit.
So there you have it…
Four golden pieces of the puzzle to sell your home in a fluctuating market.
1. Price competitively
2. Present at optimum
3. Use professional photography
4. Make sure your sales copy matches (or underplays) the home.
All the best…
Jamie Harrington
Director
Altus Real Estate